9% of Australian Instagram influencers fall in the lifestyle category.The most popular post on Instagram has 55.7 million likes.Aussies spend an average of 7 hours a week on Instagram.Instagram revenue was estimated at USD$24 billion in 2020.Instagram was the second most downloaded social media app in 2021.Instagram has one billion monthly active users globally.These 20+ Instagram statistics will give you the answers and more. How popular is it in Australia? Are Aussies as obsessed with sharing Instagram Stories as the rest of the world? In fact, if the numbers are tallied up, one out of three Stories viewed by users is from Instagram.Instagram has an amazing 1.38 billion users worldwide, making it the fourth most popular social media platform. 55.4% of influencers (both macro and micro) use Stories for ad campaigns and sharing sponsored content.īusinesses on Instagram also use stories. It’s hard to tell how many Instagram Stories are created daily, as they disappear within 24 hours. When it comes to Instagram Stories daily active users, the number sums up close to an incredible half a billion users. 500 million users post Stories.Īfter Snapchat, Instagram stories became a huge hit among social media users. 69% of marketers in the US will spend more on influencer campaigns via Instagram.Ĭonsidering the fact that millions of people turn to Instagram for their shopping enthusiasm, Instagram growth statistics also suggest that by the end of the year 2020, around 75.3% of businesses in the United States will be on Instagram. The report also says that 60% of users agree that they find new products on the platform.Īs for Instagram advertising statistics, there are more than 2 million active users. These include luxury brands, FMCG companies, and even small entrepreneurs serving their local consumer market. Out of the one billion accounts currently active on the network, around 25 million are business accounts. ( Instagram Business Survey) How many businesses are using Instagram actively? More than 200 million Instagram users visit at least one business page on the platform once a day. Considering that the number was just $9.08 billion in 2019, the jump is quite significant. Instagram growth statistics suggest that Instagram will grow even more. Instagram will earn an upwards of $12.32 billion in ad revenue by the end of 2020. 89% of Instagram users are located outside of the US.Īs we have already mentioned a couple of times, the United States is the leader when it comes to Instagram monthly active users. Dwayne “the Rock” Johnson – 170 million followersħ.Cristiano Ronaldo – 201 million followers.Instagram’s own account with 331 million followers.Portuguese football player Cristiano Ronaldo has the most followers.Īt the time of writing, Instagram follower statistics show that the following are the current top ten Instagram accounts.:
The survey also showed that in the US, 46% of urban residents, 34% of suburban responders, and 21% of rural responders used Instagram.Ħ. This includes adults, teenagers, and even younger preteens. The report published by PEW Research showed that more than 63% of Americans use Instagram daily. The country with the highest number of female users is Laos, while Afghanistan has the highest percentage of male Instagram users. The remaining 6% accounts for people who may identify otherwise. Currently, out of the million users, 52% are female while 42% are male. Instagram gender statistics don’t come as a shock. That’s a lot of selfies and pizza photos! But if you keep in mind the number of Instagram daily active users, this shouldn’t come as much of a surprise.
More than 100 million photos and videos are uploaded and shared on the platform.
Instagram usage statistics, according to Instagram’s internal data, show over half a billion users taking to the platform on a daily basis. There are more than 500 million daily users around the world. One wonders if this is the number at the beginning of 2020. However, Instagram shared the whopping one-billion number quite recently. If you’re wondering how many monthly active users does Instagram have, the answer may seem huge. There are more than 1 billion Instagram monthly active users!
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